2017 年 32 巻 1 号 p. 74-91
Sharing economy and on-demand economy are based on peer to peer (P2P) system, where people flatly communicate in fully-spread internet environment. They have already begun to influence our behaviors and values. Under these backgrounds, crowd sourcing and crowd working styles have recently developed. Appearances of on-demand jobs and sharing of labors and knowledges show some paradigm shift in work and income. Through our study on a pioneer company of these fields, we found some local hindrances in social psychology and in business custom of Japan. However, the gradual transformation of people's behaviors and values would lead diversity and alternatives in our future work styles. Such observations would give us a symptom when we prepare next society.