Change of Business Model by ICT Venture

—Focusing on the Uber, Airbnb Case Studies—

Abstract

The sharing economy which recently became a hot topic emerged under the pressure of the spread of "share" culture triggered by the Lehman shock. The background where such a change occurred was that macro level changes induced related innovation and had destructive effects on existing regimes. There is a possibility that this may anticipate the change suggested by the 4th industrial revolution in the future. Under such recognition, I analyzed the business model transformation of Uber, Airbnb, and explored the nature of the change of the future through this. The bird's-eye model to explore the macro change adopts the MLP (Multi Level Perspective) theory which is the bridging theory of evolutionary economics and technology transition theory.