イノベーションの導入・普及におけるリスクの社会的増幅プロセスに関する考察

―遺伝子組換え食品事例ならびにゲノム編集食品事例のテキスト分析―

抄録

This study focuses on the social reactions to the diffusion of innovations. In this study, social reactions to Genetically Modified (GM) foods were viewed as a social amplification process of risk perception. We compared the social amplification process of risk perception in the case of GM foods and the case of genome-edited foods, an innovation similar to GM foods through a textual analysis of newspaper reports. The results of the analysis showed that there were significant differences in both cases, indicating the potential for the smooth diffusion of genome-edited foods in society. The major differences between the two cases are the provision of consumer self-selection rights and the provision of balanced benefits-risks. This study indicates that it is important for entities that promote the diffusion of innovations to develop strategies that take into account not only the attributes of the innovation but also how it is perceived in society.