2025 Volume 39 Issue 4 Pages 400-409
The development of Beyond 5G (6G) technology has begun, with Japan focusing on NTT Group's IOWN initiative, which integrates photonic and electronic technologies to create an all-optical network. This next-generation communication platform aims to achieve ultra-high speed, ultra-low latency, and energy efficiency. In 4G and 5G, it was often difficult to deliver customer-perceived value due to either exceeding user needs or failing to make high speeds tangible. Beyond 5G, however, emphasizes low power consumption as a critical feature directly addressing environmental issues. This focus could serve as a competitive edge not only in technological standardization but also in business standardization. This article explores the business potential of all-optical network technologies, such as photonic-electronic integrated semiconductors, with reference to other environmental technology examples.