Abstract
Recently in field of electronics industry, the competition for setting the products standardization technologically has been growing more intense, in other words, it's very important for the firm to decide which technological standard is more effective to the company's performance. From the competive strategic point of view, leader company should imitate the challenger's strategies as a formulas, but in the case of competition for setting the standardization, leader should not take such a strategy. In this article, the author would propose the formulas under the competion for setting the technological standerdization from the view point of market stage and firm's positioning in the market. In the embryonic market stage, selection of standard, linkage with companies and accumulation of soft-ware are key factors. In the growing stage, policy of competion, competiors, and compatiility are key factors for leaders. Consortium and demature strategies are key factors for challengers.
