Abstract
This paper introduces the DTCN method; an new method for creative R&D that attempts to achieve the following three aims: (1) to create a new sense with regard to certain values; (2) to develop a useful method to deal with both R&D and the commercialization of its results; (3) to develop a method by which creative thinking finds concrete expressions. In the DTCN method, the origin and the norms for thinking and action are located in the customer. These thinking and action are systematized through DTCN. This method is thus a tool to stimulate and systematize the creativity of an organization and its members so that it may be rendered operational.
