Abstract
This article explains the Information Asset Map as a method of analysing effective product development patterns in industrial competition. Today the needs of markets are becoming more diverse and sophisticated, with the role of the development of new products becoming more important in world industries. A products reliability, which means not only appearance, price, individual functions etc., but also balances of functions and consumers' satisfaction, become important, and the total competitive power of an enterprise depends on of product developments, performance. Therefore, keeping the framework of the information system approach, we amend it and recommend the information Asset Map for analysing the details of the system of product development. Using this map, we can collect and comprise data on the production development process and identify which process must be improved in order to intensify competitive power. As an example here, we examine empirical data of international car industries in the 1980s. Though the characteristics of the Maps vary in every industry, it is thought it could be a basis for analysing the whole enterprise organization from the viewpoint of the information system. Through this revised approach, we can analyse the interrelation between a producer and consumers, innovation and competition, R&D and other departments in an enterprize.
