Abstract
Design process is represented as a transfer of concept words to the real form. How the transfer is done in the process? This paper focuses on this problem. In the beginning we set up hypothesis on the structure of words in expressing form. We have two experiments for analyzing the structure of words used in the impression of some products and the words used in generating form. Following conclusions were derived from the comparison of both experiments. Most of words directly expressing form were noun. In expressing complicated shapes, combination of noun words were used. In the embodiment stage of form, adjectives were use in comparative expression based on the standard object which was made in mind of the words user.
