Abstract
This Study investigated some cases of design manner based on a "story" for development of the manner elevated experiential value. There is a possibility to bethink the images of the cases based on the world of the story for the experiential value from user's daily life. The experience is bethought next experiential value. The structure(base of story - the content - the content of experiential value) for decision of experiential value is the following steps. 1) world view - rule and theme - experiential value 2) scenario - institution and stream - institution for understanding experiential value 3) scene - condition of using article - real experience based on experiential value
