The Brand Development for New Groups of Users with Peripheral Device of PC

Abstract

This is the design project of industry-university cooperation that Takushoku University conducted with Buffalo Inc. The purpose of this paper is to propose the ideal way of commodity development and brand development for new users. We progressed three brands to each users. It was based on red that is the corporate color of Buffalo and it was assumed that tied and saved data equal "AKAMONO".
1. Brand for child who goes to private elementary school, "BUFFALO KIDS".
2. Brand for office lady in her twenties who called "MOTE-FUKU" generation, "BUFFA LOVE".
3. Brand for gentleman who called "executive silver", "BUFFALO SOLID".
To make the taste and image of each brand easy to tell, we set a view of the world. Then, it aimed at the expansion of the interest to the peripheral device of personal computer by selling it in not a discount shop but the shop that each user likes.