The Effect of Fragrance in an Exhibition Space - a Study on the Sense of Smell and its Role in Design.

Abstract

The present author assumed that visual, auditory and haptic senses were not enough in communication and that the sense of smell could also play a crucial role especially in the case of so-called universal products and space. In order to confirm the effect of fragrance for a specific situation from various points of view, we emitted a fragrance in a exhibition space and tried to measure the subjects' response to it by conducting a questionnaire research. As a result, we could end up with the finding that fragrance could enhance the effect of the exhibition.