PROCEEDINGS OF THE ANNUAL CONFERENCE OF JSSD
THE 53rd ANNUAL CONFERENCE OF JSSD
Session ID : A08
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Method of Creative Graphic Design Focusing on Multiple Meanings
A systematic approach to meanings of symbols
*Georgi Ventseslavov GeorgievYukari NagaiToshiharu Taura
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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract
Meanings of graphic design symbols and logos are described in morphological levels and visual references categories. Structure in morphology of symbol in three main levels and their connection with visual references classification are shown from a viewpoint of information design process activities. Describing the Multiple meanings implementation for shown example in symbol design process is classified them in levels and categories. There is given example classification with existing logotype. Analyzing the stages of designing symbols and extracting the example strategy for implementing Multiple meanings, a method for supporting multiple meanings in graphic design symbols is proposed for aiding a graphic design practices.
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© 2006 JAPANESE SOCIETY FOR THE SCIENCE OF DESIGN
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