Abstract
This study proposes an interactive shopping display system in department stores and shopping centers. This system provides the information about price and features of consumer products such as clothing and fashion accessories, projected on the surface of product using LCD projector. When you touch a product, the system will sense human action and react in combination, display information on the surface of the product interactively. The purpose is to research a consumer reaction when they use an interactive shopping display which has rich sense and quality in real and virtual world shopping.