Abstract
The main purpose of this paper is, at first, to take up design of public relations of local activity “codomode @ Adachi” which worked together local government in Adachi area, secondly, to reveal and discuss this design activity’s process, designs and results. This is considered as one of good examples of demonstrating an importance of design related to public relations. The design concept of “codomode @ Adachi” was determined from territorial character of Adachi area, and then an original character “Adara” was produced for public relation tool which made people feeling warm towards to this activity. In addition to it, for promoting the transmission of information, 7 patterns of leaflets was made. From October 2011 when full-scale public relations activity had started, the number of attendance of “codomode @ Adachi”, especially youth one, increased.
