Abstract
This study is to present the role of a designer in the local branding through the viewpoint of the authorization requirements for the local-food brand. At first, authorization requirements (hypothesis) for the local-food brand were derived from the recognition system of 9 local governments by content analysis. Then, the hypothesis was tested to local organizations by interview investigation. In conclusion, the roles of designers which are the brand resource survey, marketing, promotion planning, package design and etc. were derived from the research.
