Abstract
This paper investigates the Japanese and Chinese representative producing areas of Arita and Jingdezhen to compare these product circulations and draws the following conclusions. 1) The two producing areas have the same exporting experience influenced. 2) Marketing of Arita ceramic is guided by the government, however, the marketing capability of Jingdezhen is weak due to its ceramic as a royal kiln. 3) Arita ceramic thinks much of the ceramic itself, however, Jingdezhen attaches importance to the title of craftsmen and added values of archaized degree and history or culture, etc.
