Abstract
The change of industry promoted the economic development. The brand was gradually taken seriously and also viewed as an important property in the industry. The brand business management was adjusted and revised to the changing society. As a result, the industry could have a sustainable development. These showed that the brand identification is the important issue that cannot be ignored. The brand recreation referred to readjust, to position, to study, and to extend under an established brand with stable operating base. The strategy usages were extremely important for the industry to achieve success in the competitive environment. Based on the above reasons, the researchers chose Apple and Google as research objects to sort out the business strategies, and the evolution of brand identification style from the brand recreation through literature reviews. The study showed that the main reasons to make the brand identification creation were: (1) Strategy perspectives: The main reasons to revise were to face the important decision making, to cooperate with a big and famous company, to pushed new concepts and productions; (2) Era perspectives: The revision was in response to the trend; (3) The design style of the brand logo was tend to simplicity.
