Abstract
The aim of this paper is to examine that how branding helps library promoting by using case study method on NOT JUST LIBRARY. The main purpose of this paper is to investigate the connection between brand equity, brand experience and readers’ intention. Use Questionnaire survey to investigate what is reader actual experience, evaluating the effect of branding for the NOT JUST LIBRARY. In conclusion, intellectual experience has the highest factor loading in brand experience dimension. Also brand awareness is it in brand equity dimension. library’s brand experience effects library’s brand equity. And library’s Brand equity effects readers’ intention.
