Consideration of Service Design Methodologies(3)

Study on Internal Branding for Service Providing Company Employees

Abstract

In this presentation, we survey internal branding cases in companies of the service industry. Cases are carried out to penetrate the company mission or policy to employees to provide the good constant quality service to the market. Then we consider about feature of service business internal branding and make a conceptual model.Finally we point out future agend for traditional companies, such as production industory, to move to new service business.