Abstract
Recently, social and environment is very related with user and business. And also, most user feel importance of social value. By this background, author propose design approach for user, business and social. Sanpoyoshi principles a Japanese term which means “for all three patties ”(Sapno) and “ to be good” (Yoshi).For this paper, author propose design approach based on Sanpoyoshi principal as good for user, company and social. The proposed approach is including user mapping for three ways, value proposition for three ways, idea creation for three ways and evaluation by three ways.
