A design research to make the best use of traditional Japanese culture in modern Japan

- Focus on the "ancient and modern fusion" in product design -

Abstract

The modern Japanese life is steadily westernized and it’s not almost seen traditional Japanese style. But On the other hand, it has come to be seen traditional regression-oriented Japanese. Therefore the need to think about the way of taking advantage of traditional culture to modern in manufacturing also has increased. In this study, I focus on the "fusion method of traditional culture". And even among it, I study specializing in "fusing the ancient and modern fusion = traditional culture and modern culture of Japan". Then I investigate the palatability and purchasing propensity of Japanese consumers about it.