Abstract
Gift is a part of the communication. The purpose of this study is to clarify the effect of the human factor on the criteria for choosing the gift packages from the viewpoint of design. We performed the image evaluation experiment using eight personas and eight packages designed for eight impression terms. As a result, it was clarify that the criteria for choosing the packages have common elements. For example, the criteria for choosing the packages include the factors of age, gender and the taste of the person. Furthermore, the criteria for choosing the packages is influenced by the relationship between the gift sender and the gift recipient.
