Study of Representation of Personification in Design

Abstract

Personification is an act existed from the ancient time all over the world. The purpose of this study is to clarify the effect personification has. According to Donald Arthur Norman, human beings have a tendency to try to read the emotion from the object. According to Design Rule Index, the effect of Anthropomorphic form is attract attention onto oneself. Human reads the emotion from anthropomorphic form, and empathize. Taking into consideration the factors mentioned above, anthropomorphic form is give to human beings a positive impression.