Creativity in Design from the View Point of Innovation Theory

Toward an Integrated Understanding

Abstract

In this paper, by comparing the theory of innovation in the business domain with the process of creation of design, opportunities are provided to understand the consideration from both domains in relation to the research of creativity approach from the academic field. Furthermore, as a system for uniform handling from external activities and attitudes in the inner ways of consciousness behind it, and to understand and acquire the ideas behind the theory, the "form" in martial arts as a motif, it is proposed to reconstruct these theories in relation to each other.