Creativity based on constraint and frame

Abstract

A new method of creativity was proposed based on constraint and frame. The constraint and frame guided the creativity. The constraint has five aspects :1.Social /cultural /economical, 2.Spacial , 3.Temporal, 4.Constraint of products and systems, 5.Constraint of humans.The frame items are “Business model”, ”System frame”, ”70 design items”, “Reception items” and “Story”. Specially system frame consists of purpose, allocation between human and system, constraint and component of system and products.