PROCEEDINGS OF THE ANNUAL CONFERENCE OF JSSD
THE 64th ANNUAL CONFERENCE OF JSSD
Session ID : B6-02
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Host: Japanese Society for the Science of Design

A Study of experience design for digital business
A study of constraints on customer-centered experience design method
Kazutoshi Sakaguchi, *Seiko Shirasaka
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Keywords: Digital business, Service, Customer Experience
CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract
This research is clear restriction how to describe experience design for digital business. Experience Design is considered to play a role as request development. So it will also be closely involved with business constraints and technical constraints.Therefore, it is indispensable to visualize customer needs from user feedback by prototype or UX movies. Moreover, assuming a platform, it is necessary to design touch points as a surface journey from a linear journey so far.
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© 2017 JAPANESE SOCIETY FOR THE SCIENCE OF DESIGN
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