Attempt of service design for medical field (1)

Co-creation activities for new town development with scenario planning method

Abstract

This paper presents a service design of "Medical Service" that is one of the social issues. The goal is to describe how to develop "Medical Service" into a city and life set in Hachioji on 2035. We described the possible future scenario with scenario planning method and some personas of consumer with user experience design method. Service ideas and issues appeared by describing the concrete life scene. The possible future and service style are described with the above methods in a row. The evidence of effectiveness as the process of service design is provided.