Comparison of Zoo Visitors’ Impressions between Seasons based on Subjective Evaluation Map

Abstract

Our purpose was to analyze subjective evaluation map for zoo using the "impression thermometer" which is an evaluation method based on visitor's impressions of elation, fulfillment, and difficulty. We conducted evaluations three times: in July 2017, August 2017, and October 2017. We showed evaluation maps and discussed about differences and commonalities between trends of seasonal variation. These differences and commonalities could relate to how to display animals, how to observe animals, and features of animal.