Attempt of Design Education Which Thinks Moving with a Stomach

A Case of Design Exercise Class Proposing the Promotion Model of Hachinohe's Fish Food Culture

Abstract

The author previously held PBL classes, working with businesses in Aomori to develop food products. The primary aim of the classes was to teach a design process that satisfies basic user demand, but the project failed to incite passion in students. The students finished the project without reflecting on their goals, or their passion for design. This was perhaps due to a desire to design for unseen parties like the market or users. We switched to a program that encouraged students to develop a passion for design through reflection, rather than just measuring understanding of design theory. This paper examines this educational program and its influence on students’ design activities.