Topographical evaluation structure of scenic roads using text mining

Abstract

We explored the evaluation structure of scenic roads, which are valued as tourist resources, according to the topography of mountains, plateaus, and coasts. We extracted keywords from introductory sentences edited for tourist information, and used data that deciphered their directed relationships to structure the cause-and-effect relationships between keywords using the Dematel method of graph theory analysis. As a result, the topography of mountains, plateaus, and coasts all have a structure in which driving is the cause, stopping, alignment, and views are the effects, and emotions arise from these. In addition, on the highland road, there was a structure in which the effect of space was caused by driving.