Exploring the similarity relationship that leads from Practices of each individual consumer to Social Activities

Having a project that was discovered through observing and analyzing the small life world of others and oneself

Abstract

I began researching the reality of women using own wisdom to create own lives and small businesses after doubts about the lives depended on large systems such as online shopping. Dialogue to learn about the dietary habits of single women, stayed in Itsuki Village, Kumamoto Prefecture, and repeatedly conducted participant observation of people who "do their best to the best of their ability"in their lives and work.As a result, I decided to experiment with making bento myself. From these practices, I have dialogue with researchers about the hypothesis that "consumers have three projects, large, medium, and small,"and report on the similarities between small experiments that are repeated in living and design activities that are spreading as an industry. Design Research