Overseas Market Expansion of Japanese Traditional Crafts

Abstract

Japanese traditional crafts industries have declined with the change of our lifestyle. The decrease of production has been the serious issue accompanied by the aging of craftsmen and the inadequacy of successors. Manufacturers are facing to develop overseas markets. It aims to establish the model of business channels development. We clarified the trend of overseas market expansion of these industries referring to the newspaper and considered the measure of development of overseas business channels based on interviews.