Common Design Attitudes Among Individuals Who Take Initiative to Address and Solve Their Own Challenges

Five Attitudes and Social Perspectives of the Good Design Award Recipients

Abstract

This study aimed to identify the design attitudes of individuals who addressed personal challenges through creative practices, with a focus on recipients of the Good Design Award. Analysis revealed five common attitudes: (1) critical thinking and pursuit of essence, (2) fostering collaboration and co-creation, (3) commitment to simplicity and continuous practice, (4) empathy and respect for humanity, and (5) embracing new challenges with flexible thinking. These attitudes were underpinned by a shared belief in creating societal value, indicating the potential for individuals —regardless of professional expertise— to make meaningful contributions to society through design.