Grasp of Idea Process where Association Form of a Tree Chart Was Used : Consideration of Sexy Value in Japan (1)

Abstract

The method of the image formation when the concept in the design was constructed was considered with sexy as the theme. How to use "sexy" was investigated by using internet search. Next, it paid attention to the associative process of the idea, and the association form of a tree chart was made as a method of recording the associative process. And, after the word that had been obtained by chart had been arranged, the structure was understood by Quantification method of the third type and the cluster analysis. Moreover, the structural model was made by using the seen dependency relation for obtained figure, and the technique of the concept formation that gave priority to the idea process of association was tried. As a result, it has been understood that a center element of sexy is composed by "Charm", "Curve", "Flexible", "Shape", and "Beautiful".