THE STORY MAPPING METHOD FOR ABORIGINAL CULTURE PRODUCT DESIGN : A PRELIMINARY TEACHING EXPERIMENT OF DESIGN ANTHROPOLOGY (I)

Abstract

The research based on aboriginal story aims to conduct teaching experiment for cultural product design. "Story mapping" helps design thinking during cultural product design to flexibly use local culture, and two concepts comprising design studies and anthropology are merged into the "Design Anthropology" which is preliminarily discussed as a basis for cultural product design. We explore "Design Anthropology" and "story mapping" as a process of design development which is a design activity relevant to exploration and communication. Cases of design teaching are applied to verify model for cultural product design. The study based on this concept establishes a user-centered design model assisted by designer to help development of cultural product as well as discusses human-oriented view in cultural product design to convey human-oriented care and touch heart with story design.