Abstract
Creativity and efficiency need not always be viewed as conflicting aspects of design development. Corporate design departments that view design as a business asset place emphasis on seeking effective investment. At the same time, they look for efficient ways to enhance creativity. Although many approaches to design development aim to enhance creativity in solutions research and work involving expanded fields or roles, none offer clear ways to streamline design work or efficiently promote creativity.
The present study describes methods that enhance creativity efficiently in social infrastructure design development. Through this approach, the author obtained useful guidelines for design process improvement and found that reduction in rework enhanced creativity efficiently, thereby improving customer satisfaction. Specific design tasks linked to significant improvements were also identified.
