社会心理学研究
Online ISSN : 2189-1338
Print ISSN : 0916-1503
原著論文
貢献感と援助要請の関連に及ぼす互恵性規範の増幅効果1)
橋本 剛
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31 巻 (2015) 1 号 p. 35-45

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In general, the norm of reciprocity is assumed to be a facilitating factor in helping behavior. However, excessive help-seeking combined with insufficient contribution to others would be perceived as a selfish, free-riding deviation. To avoid this negative evaluation, people who feel they have a low sense of contribution (the subjective feeling of one’s contribution to others’ well-being) might be more reluctant to seek help. Thus, it was hypothesized that sense of contribution will be positively associated with help-seeking tendencies. It was also hypothesized that positive associations between sense of contribution and help-seeking will be amplified by recognition of the norm of reciprocity in groups; that is, greater pressure regarding the norm of reciprocity in groups means less help-seeking from those whose sense of contribution is low, and greater help-seeking from those whose sense of contribution is high. To examine these hypotheses, 500 Japanese adults completed an Internet survey regarding occupational relationships. Both hypotheses were supported.

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© 2015 日本社会心理学会
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