Abstract
Recently, the food desert problem becoming serious in mainly rural areas of Japan is very important problem that should be considered on a local level. Hence, a large number of fundamental studies have been made to develop the estimation method of the number of people in food desert (PFD). However, in addition to the estimation of the number of PFD, the estimations of the demand for each shopping support service and the profit from each of them will be needed, in order to discuss about shopping support service for local needs. Therefore, this paper mainly aims to gain the fundamental knowledge to develop the models for estimating the demand for each shopping support service and the profit from each of them on a local level, from the analyses of factors influencing use frequency and WTP (Willingness to pay) of each shopping support service for PFD considering individual attributes and area characteristics.
