The KANSEI (human sensitivity) is known as an influential factor in the value judement recently, and it is important to consider the design approach from the viewpoint of physiology, psychology, and human engineering. We call this approach "KANSEI Engineering", and regard as an effective way for designing products also.
On the other hand, the progress of computer technologies enable us to experience the Artificial Reality, which perceives our otions and stimulates us with realistic images, sounds, vibrations, etc.
Because this Artificial Reality helps to realize much sensational simulations, we propose "KANSEI Simulator", which utilize the Artificial Reality techniques and conventional simulation techniques, as proctical tools of the "KANSEI Engineering".
In this paper, we describe the "KANSEI Simulation" and show some examples : a car styling design simulator, a car driving simulator.