プロダクトビジネスからソリューションビジネスへ

─微細ネジ締めトルク管理ドライバーの開発─

抄録

Digital products include smartphone to be clearly essential to thin and lightweight. Accordingly, individual components and modules have been improving miniaturize, so the manufacturing process is becoming hard to move to automation system. Base on this background our company developed a new product precision micro driver for micro screw and we promote a new business. In this process I recognized to be solve for whole system not for individual problem. Basically this product need to have technical strength, but it is not enough to proceed this business. That is why this paper reports why I considered and how we changed to solution business from existing product business. In addition, the paper reports how we had a strategy to produced completely in-house screw tightening robot and then approached customer.