Application of Ethnography to Management of Technology

— Anthropology to Fight Chaos and Uncertainty —

Abstract

The series will introduce methods and cases of applying ethnography to management of technology. The beginning paper of the series, shows the outline of the history and thought of cultural anthropology which is the root of ethnography.

Ethnography is one of a method of extracting potential requirements and risks of end users. It would be an effective tool to enhance the competitive advantage. Technology continues to evolve, society becomes more complex, and management of technology is getting more important. This paper would be worth especially for manufacturing, BtoB business, and small and medium-sized contract enterprises which have excellent technology but they have not yet concentrated on the value creation.