2017 Volume 36 Issue 2 Pages 183-186
People often make their decisions based on the common knowledge or practices of their local societies, and their view of the world is founded on the world atlas that is used in their region. However, it is not widely recognized that there are several kinds of atlases used in different parts of the world, such as Greenwich-centered, Asia-centered, and Americascentered. There are also different codes that are at the base of people’s conduct or way of thinking, such as legal code, moral code, or religious code. This paper presents the different types of world atlases used and the codes that are dominant in various regions. It is also described how it may be effective to keep in mind the type of world atlas and code of the region in which the business counterpart is from, with examples given for each.