論文
エッセンシャルオイルの使用における男女差の抽出に基づく新製品開発
2020 年 40 巻 1 号 p. 111-119
詳細
2020 年 40 巻 1 号 p. 111-119
The purpose of this research was to focus on gender differences, find potential needs and conditions, and identify opportunities and challenges for market expansion through new product development.
In order to achieve the purpose, we analyzed the information of the words by potential customers obtained from the open-ended questionnaire using text mining.
As a result, the characteristics of how to use new products and the differences in expected effects specific to gender were extracted. In addition, the points to keep in mind when reflecting these characteristics and differences to new product development were confirmed.
