With Digital Transformation, Seed Technology Venture Challenges to Innovation to Identify Novel Needs and Create New Markets

Abstract

With so much uncertainty about the future after COVID-19, company management must set globally agreeable goals such as for the sustainable development goals (SDGs) and seek to build competitive advantage tied to those goals, instead of just comparing themselves to the competition. This new approach for developing new technology and turning it into a commercial success by “leveraging happenstances to create solutions for various social issues while making necessary preparations, with enough digital transformation” will become increasingly important.