Kids Entrepreneurship Program with Sales Experience

— A Case Study from Hosei University —

Abstract

This study aims to introduce a case of kids entrepreneurship program with sales experience conducted by Hosei University. A search of entrepreneurship education papers registered in Scopus revealed 2,874 papers (accessed on May 1, 2024, at 11:41). A systematic review of these papers, sorted by citation count, identified 1,117 papers with more than ten citations. Among these, only seven studies focused on entrepreneurship education for elementary school students, and only three discussed experiential entrepreneurship education, highlighting its scarcity. Against this background, the Kang Laboratory at Hosei University implemented kids entrepreneurship program with sales experience six times between 2022 and 2023. Questionnaires were conducted before and after the program, and the collected data were analyzed using t-tests. The results suggest that the program had an educational effect on risk-taking, indicating that practical experience through sales experience significantly influences children's development. Additionally, some effect was suggested for innovation, while no clear effect was observed for proactiveness. However, this study confirms that entrepreneurship education with sales experience is effective in fostering entrepreneurial spirit in children.