The Power of Art Thinking: A New Way of Seeing and Doing

Abstract

The application of Art Thinking in the industrial sector is examined, focusing on how artistic thought patterns can drive innovation. By analyzing the creative processes of contemporary artists, the study identifies three key patterns: observing and discovering value in overlooked phenomena, engaging in embodied experiences, and recontextualizing existing objects or ideas. These patterns illustrate that innovation often arises from challenging conventional perceptions and adopting new perspectives. The research draws parallels between artistic creativity and industrial innovation, highlighting the importance of recognizing and leveraging unconventional insights in both fields. Detailed case studies, such as the creation of landscape paintings, the development of the Alto computer, and the introduction of Asahi Super Dry beer, demonstrate how Art Thinking can revolutionize industries. The findings suggest that incorporating Art Thinking into industrial practices can enhance the potential for groundbreaking innovations, promoting a more holistic and creative approach to problem-solving.