2010 年 2010 巻 23 号 p. 24-34
This paper describes how sociology contributes to a discussion of localization issues of Japanese companies in Asia. Many management studies so far have given attention to issues related to localization of Japanese companies abroad. However, most of them focus on the number of “Japanese presidents” in subsidiaries. These studies lack perspective on the roles of long-term local service managers. This paper explores the possibility of a sociological contribution to the issue of localization of Japanese companies abroad by a combination of three approaches. These include an inter-cultural communication approach, comparative cultural approach and the localization approach. In doing so, this paper posits the importance of paying attention to the roles and perspectives of local managers who have been working in Japanese companies for an extended number of years.