年報社会学論集
Online ISSN : 1884-0086
Print ISSN : 0919-4363
ISSN-L : 0919-4363
投稿論文
戦後日本における墓をめぐる社会史――石材店によるマーケティング戦略に注目して――
辻井 敦大
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ジャーナル フリー

2019 年 2019 巻 32 号 p. 61-72

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Using a historical approach, this study examines the transformation of graves from a material perspective, specifically the marketing strategy of gravestone shops. First, I reveal the relationship between the construction of graves for people who flowed into urban areas during the period of high economic growth and the commercialization of graves through advertising with its purpose of maintaining extended reproduction of these shops. Second, I demonstrate that, with the changes in the economic structure since the 1990s, gravestone shops have contributed to the social expansion of funeral and grave systems that do not require inheritance.

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© 2019 関東社会学会
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