CATEGORY METHOD PROPOSAL OF COLOR KANSEI INFORMATION WHICH USES MPI

Abstract

In this study, we surveyed memorial colors and pure images for 7 colors based on personality. These colors are red, orange, yellow, green, blue, white and black. Color has always been having particular characters, such as fashion design and craft art, but nowadays the important thing it is not only in the design area but also product market which makes function and technology. So the goal of this study is based on pure colors, not object colors.

Before the experiment, we perform the MPI (by Eysenk) on the subjects. Eysenck mainly analyses people’s temper which defines by the emotion and the neuroticism.

Then the subjects expressed their impression about colors with color pencils. In order to get their pure images, no sample was shown, and they freely pull out the images of color from their own individual impression by experiences. These images which appear purely in the relation between color and human being are called memorial colors. We make a new Kansei category of memorial colors data which had been drawn by the subject’s results of MPI and consider each tendency. Pictures, vocabularies and many other expressions were seen from the subjects’ sketches. We got the data of the sketches that they drew and the colors and the vocabularies used for these sketches and put the results on the MPI map to find out the peculiarities of impression evaluation from each territory. It shared each territory with four characteristics and tried to examine by the analysis method of MPI, various and peculiar tendencies were seen.