2009 Volume 8 Issue 2 Pages 169-174
The form and function of the in-house design organization, its positioning within the company, and the scope of its activities, are possible major factors that influence the design decision making process. This paper aims at contribution to understanding current situation of design management focusing on design-decision-making in major manufacturers in the global automotive industries and establishing a better model of design management that will promote creation of more competitive design in the international market places. The methodology of research was mainly surveying related reports or articles on books and magazines, interviewing to design managers of the current leading automotive firms in Japan, America and Europe and comparing their system, mechanism, and method of product design development. We identified their differences and understood the structure of “Design-Decision-Making” that has been a very important part of design management in the in-house design organization of each company.
